Friederike Freifrau von Mirbach
Communication for the Best.
Rhetoric coaching for individuals in public.
With every single word, those at the top of organizations shape the world. What they say – and how they say it – makes an impact.
I advise individual C-level executives and teams who
– take part in panel discussions
– give interviews
– deliver keynote speeches
– address audiences
– need to persuade in negotiations
I prepare managing directors, supervisory boards, and executive boards – individually and/or collectively – for decisive situations, drawing on my experience as a communication scientist, actress, and C-level insider.
Developing your power of language is both my expertise and my passion. Because communication is a leadership instrument.
When you lead, you must be heard.
For that to happen, your entire presence must be aligned. Every nuance counts.
In individual coaching, we develop your overall impact.
We shape your entire performance:
– Content
– Body language & voice
– Demeanor & emotion
– Data & knowledge
– Personality
Your presence remains distinctive – while your messages resonate at the very core of your audience.
This is how you earn trust, inspire your listeners – and secure your authority as a leader.
Teams are most effective when they present a convincing whole.
At times, it is not the individual but the collective that determines success:
– at press conferences
– at annual general meetings
– at party conventions
– in M&A negotiations
– in consultancy pitches
– in investor negotiations or top-management meetings
The impression you create together shapes how your organization is perceived.
I empower teams to demonstrate unity – without losing their individuality.
This is how presence turns into impact.
You promote the rhetorical and communication skills of the best in the company through a top-class, effective in-house seminar offering in your management development program. This allows different managers to train together in what they need, whether online or face-to-face presentations, speeches or moderations, media skills or stage performance. Those who are expressive are seen, heard and develop influence. In the seminar, your participants will learn how to effectively express their inner certainty of success so that their messages are perceived cognitively and emotionally. Active persuasion includes active listening as part of exerting influence, which we also focus on in my consulting services.
Every company needs exactly the precisely tailored/ learning setting to ensure that the communication of the best succeeds. We identify this together.
I regularly offer various formats for the ZfU Zentrum für Unternehmensführung, other seminar providers and business schools.
Examples:
ZfU, Zentrum für Unternehmungsführung AG – Performance Booster, Schweiz
ZfU, Zentrum für Unternehmungsführung AG – Auftritt mit Wirkung für Frauen, Schweiz
Let’s collaborate to determine which seminar would promise success in your program.
In the spotlight, every moment counts.
Cameras and microphones amplify not only words – they also expose both doubt and strength.
To lead today also means to lead in the media.
I prepare you to master interviews, talk shows, podcasts, and video messages with the same confidence as a board meeting.
You will learn how to:
– deliver your messages with clarity and impact
– respond with composure to unexpected questions
– project presence and calm – especially under pressure
This way, you take control of your public image. It is not the situation that defines how you are perceived – it is you.
That is communicative mastery.